
Academy of Arts

Welcome to SEDA Academy of Arts in West Midlands
We offer a variety of Dance & Musical Theatre Classes in Kingswinford.
We are affectionately known as SEDA by our Academy family.
SEDA Academy of Arts specialise in:
Street Dance
Contemporary
Lyrical
SEND Dance
Jazz
Ballet
Musical Theatre Dance & Drama
Private Lessons Workshops
See our class timetable for days and genres.
SEDA Academy of Arts, Kingswinford offers a complete dance programme ideal for any young dancer, through to teenage years and beyond in to adulthood.



SEDA offer an excellent variety of dance classes in Kingswinford to support dancers from the surrounding area such as Wall Heath, Wordsley, Pensnett and Brierley Hill.
As well as training in our studio, there is also an option to book parties and private lessons at your location and convenience.
The main aim for SEDA Academy of Arts is to provide dance classes that ensure dancers have the opportunity of becoming a versatile performer, with the knowledge of their body to promote a healthy lifestyle.
We encourage all our dancers to be confident individuals, but also to offer kindness to support others which builds on teamwork.
SEDA pride ourselves on offering a safe haven for children where they can come along and have fun while learning to dance. It’s also a fantastic opportunity to make new friends which helps the children grow in confidence.
SEDA Academy Of Arts is a little different from other Dance Schools in the surrounding area as it does not expect children to take part in exams or be the top performer in their field. Although, we do offer support to any dancer that wishes to pursue Dance Exams.
SEDA aims to eliminate any stress by promoting a fully inclusive, healthy environment to dance and our dance classes allow each child to progress at their own individual learning ability.

New Launch - July 2026
New Timetable – Effective Monday 27th July 2026
We're excited to introduce our updated SEDA Academy of Arts timetable, designed to provide even more opportunities for dancers and performers to develop their technique, strength and performance skills. With revised class times, new additions and a clearer pathway across all disciplines, our refreshed schedule ensures every student has the opportunity to progress and thrive.
Please take a moment to check your allocated class times carefully. If your class time has changed, you will need to rebook your place through Class4Kids to secure your space. We can't wait to welcome everyone back for another exciting term of training, growth and outstanding performances.
Team
Dedication. Expertise. Passion.
The Academy prides itself on:
- Talented Staff
- Helpful Team Members
- Supportive Volunteers
Sophie Orton

Principal / Street & Contemporary Coach
With over 30 years of dance experience, Sophie has developed an extensive knowledge across a wide range of disciplines, including Classical Ballet, Ballroom, Freestyle, Contemporary, Jazz, Lyrical, Commercial and Hip Hop. Her versatile training has shaped her into a well-rounded performer, choreographer, and educator with a passion for inspiring the next generation of dancers.
Sophie's competitive journey began at an early age, becoming a Freestyle Dance Champion at just 12 years old. She continued to excel throughout her education, training at The Royal Wolverhampton School before earning Triple Distinctions in Performing Arts at Thomas Telford School.
Determined to further her expertise, Sophie went on to achieve a Bachelor of Arts (Honours) Degree in Dance from the University of Roehampton, London. Alongside advanced performance and choreography training, her degree provided in-depth knowledge of biomechanics, anatomy, strength and conditioning, and injury prevention, enabling her to coach dancers safely while maximising their technical ability and performance potential.
Today, Sophie combines decades of performance, competition, and academic training to deliver high-quality coaching, innovative choreography, and a supportive environment where every dancer is encouraged to achieve their full potential.
Miss Sophie

Lyrical Coach / Ballet / Jazz
Miss Sophie is a passionate and dedicated dance coach who began her journey at SEDA Academy of Arts as a student. Through her commitment and enthusiasm, she progressed into a student coaching role, working with our youngest dancers in the Minis programme before developing into a valued member of the coaching team.
Now training at D2 College of Dance, Miss Sophie continues to expand her knowledge and skills while leading three competitive teams, beginner classes, technique classes, and ballet. Having danced since the age of just three, she brings a wealth of experience, creativity, and energy to every class.
Miss Sophie has a real passion for choreography and loves creating exciting, imaginative routines for her dancers, from solos, duos, and trios to full group performances. Her encouraging teaching style helps every student grow in confidence, develop strong technique, and most importantly, enjoy every moment of their dance journey.
Jo Barker

Head Chaperone / Event Organiser
Jo is highly involved in arranging our annual events.
Ranging from:
Competitive Season Events
Performance opportunities such as; Alton Towers, Thorpe Park, Super Weekender Birmingham O2, Carnival Performances, Care Home Performances.
Behind the scenes, Jo plans the events, liaises with the organisers, sets themes for our Performances along with the costume initial designs.
Jo enjoys the involvement with the children and giving them as many opportunities to do what they love.
Beca Jeavons

Creative Director
Beca is the brains behind the physical appearances of our performances.
The themes are created within the Company to which Beca brings them to life.
With her creative mind, Beca thrives with brilliance when envisioning the piece whilst transforming materials and fabrics.
Nothing is impossible when Beca is involved!
Faces You Will Meet
Our Academy has a lot of support from other Dance Momma's & Partners.
We are extremely fortunate to have a large, friendly & supportive network. These are the other faces you will meet along the way.

Caroline Gordon
DSL

Michelle Parrish
Social Media Manager

Rob Davis
Licensed Chaperone

Cheryl Cullis
Licensed Chaperone

Adam Elshaw
Licensed Chaperone

Cheryl Cullis
Licensed Chaperone
Services
The Academy encourages dancers to explore a variety of genres to build their foundations for a
'Fully Immersive, Versatile Artist'

Contemporary

Lyrical

Street Dance

Jazz

Ballet

Musical Theatre
Contact
SEDA Academy of Arts,
Dawley Brook Road,
Kingswinford,
DY6 7BD
07850 141 390
